Case Study

mush overnight oats

A fresh approach for the big box stores

gIntro

bringing simple, healthy oats to wholesale.

We had the pleasure of working with the MUSH team when they reached out to create a special pack for the introduction of their delicious overnight oats to the wholesale giant, Costco.

 

While this required a very quick turnaround and a limited design brief, the project was successful due to the incredible collaboration of the founder, Ashley, and the MUSH team.

the goal

Create a new 5oz cup, 8ct carton and pallet configuration
to launch in Costco Wholesales stoes nationwide.